I got a very funny email from a coworker's wife the other day. The email pointed me to the Elf Yourself website which allows you to insert someone's face into a dancing elf (in this case it was Steve's face). Very funny and I went on and forwarded it to several other people.
A few days later I was talking with Steve about it and how very viral the idea was, however we were both referring to it as the Staple's website. It turns out that it's an Office Max marketing campaign. Nice.