I ran across a website the other day at http://www.stopdigitalamnesia.com/ which at first glance seemed real. Looking closer it says the site is made up and after checking a little further it appears to be a viral marketing attempt by Microsoft.
The site is talking about loss of data, or loss of access to data. Microsoft is planning to announce something at CES on January 7th. Long Zheng of istartedsomething thinks it may be an announcement for a Home Server codenamed Quattro or the Windows Live Drive. Either way it looks to be a big deal.